SpiderDigital Blog

How AEO & GEO Are Changing Search – And Why It Matters

Bobbi Seymour — Thu, 20 Mar 2025 10:07:23 GMT

Search is evolving at an unprecedented pace. While traditional search engines once relied on optimisation efforts such as keyword density and backlinks to determine rankings, artificial intelligence is now reshaping the landscape.

How Will my Digital Marketing Function While my Business is Closed for Christmas

Bobbi Seymour — Thu, 05 Dec 2024 10:42:41 GMT

As the holiday season kicks off, many businesses are preparing for shortened hours or closures during the coming weeks. You might find yourself wondering: "How will my digital marketing function while my business is closed for Christmas?" Not to worry!

What Types of PPC Are There?

Georgia Deery — Tue, 23 Jul 2024 11:00:00 GMT

PPC, or pay-per-click advertising, is an invaluable marketing tool for businesses - especially those looking for quick traffic increases and lead generation. The trick is choosing the right avenue for your budget.

20 Things to Do After Publishing a Blog Post

natalie.howells@spidergroup.co.uk (Natalie Howells) — Thu, 18 Jul 2024 10:30:00 GMT

You hit publish on your latest blog post, but you’re not getting any traffic. So, what do you do now? How do you get traffic? We’ve got 20 steps to get your post in front of as many people as possible… A blog publishing checklist, if you will...

Understanding Pain Points for Marketing

Georgia Deery — Tue, 16 Jul 2024 12:45:00 GMT

One of the most important elements of effective digital marketing is understanding your customer personas.

What are the Disadvantages of Inbound Marketing?

Georgia Deery — Tue, 09 Jul 2024 13:35:00 GMT

What is Inbound Marketing?

Inbound marketing is a marketing strategy that involves attracting your customer by creating valuable content and experiences, tailored to them.

The Importance of Keyword Research

Georgia Deery — Wed, 03 Jul 2024 15:32:45 GMT

Ever wondered why some websites seem to magically appear at the top of search results while others remain buried on page 10? Well, let me let you in on a little secret: it's not magic, it's keyword research!

How To Optimise Your Online Presence for B2B Clients

Bobbi Seymour — Mon, 01 Jul 2024 15:32:13 GMT

Having a strong online presence is no longer optional for businesses – it's essential. This is especially true in the B2B sector, where potential clients are increasingly turning to the internet to research and connect with potential partners.

Best Practices for Email Automation

Bobbi Seymour — Tue, 11 Jun 2024 11:43:52 GMT

Welcome to the dynamic world of email automation!

Google Ads Vs Social Media Ads

Bobbi Seymour — Fri, 10 May 2024 12:05:25 GMT

In the world of online advertising, Google Ads and Social Media Ads emerge as the leading choices for effective PPC campaigns, but navigating the nuances between them can be confusing and overwhelming.